SEO Strategy

SEO that brings in better customers.

Your customers are searching for specific services, nearby providers, reviews, answers, and proof before they reach out. I help structure your website, service pages, and content so your business is easier to find in Google and easier to trust when buyers are ready to act.

Currently booking new SEO projects · Q3 2026
The Real Problem

Getting found only matters if the right people are finding you.

People do not search randomly when they are ready to hire. They search for specific services. They add their city or neighbourhood. They compare options. They look for reviews, proof, answers, and signs that a business understands their problem.

If your SEO is not built around that behaviour, you can get traffic without getting better leads.

I build SEO around the searches that show real intent, so your website has a better chance of being found by people who are closer to taking action.

What Makes It Work

SEO works best when it matches how your customers search.

01

Built around buying intent

I focus on the searches people make when they already know they need help. These are the service, location, comparison, and proof-based searches that happen before someone calls, books, or requests a quote.

02

Visible in the areas you serve

Your customers often search by service and location. I build your SEO around the areas you serve, the local searches that matter, and the trust signals people check before reaching out.

03

Content that earns the ranking

Your customers want clear answers before they contact you. I build pages that explain your services, answer common questions, show proof, and help people feel more confident taking the next step.

04

A clean technical foundation

Your website needs to be fast, mobile-friendly, easy to crawl, and properly structured. I make sure the basics are in place so your content has a stronger chance of being found and understood.

What's Included

A practical SEO plan built around search intent, local visibility, and better leads.

Keyword & Intent Research

The searches your customers actually use

I research the services, locations, questions, and comparison searches your customers use before they contact a business. Then I prioritize the keywords most likely to bring qualified visitors to your site.

On-Page SEO

Clearer pages for Google and customers

Each page is structured so search engines can understand what you offer, and visitors can quickly see whether you are the right fit.

Local SEO

Built for the cities you serve

Your customers often search by service and location. I help your website and local profiles show clearer signals for the areas where you want more business.

Content & Authority

Helpful content that builds trust

Your content should help buyers understand their options and trust your expertise. I build service pages, FAQs, location content, and supporting articles around what your customers need to know.

Technical SEO

A website Google can read properly

I review speed, crawlability, mobile performance, indexing, metadata, internal links, and structured data so your site is easier for Google to access and understand.

Tracking & Reporting

Tracking that connects SEO to leads

I monitor keyword visibility, organic traffic, local performance, forms, calls, and lead quality so your SEO strategy stays connected to real outcomes.

How It Works

A clear SEO process built around better leads.

01

Search Visibility Audit

I check where your business shows up now, which searches you are missing, and what may be stopping your website from performing better.

02

Keyword Strategy

I identify the searches most likely to bring qualified visitors, then organize them into a clear plan for your pages and content.

03

On-Page & Technical SEO

I improve the pieces that support visibility: titles, headings, content structure, internal links, speed, mobile performance, indexing, and structured data.

04

Content & Authority

I build and improve service pages, FAQs, local content, proof points, and supporting articles that help customers trust you and help Google understand your expertise.

05

Track & Refine

I track rankings, traffic, calls, forms, lead sources, and page performance, then refine the strategy based on what is actually working.

Pricing

SEO pricing, scoped to your market and goals.

Final scope depends on your market, competition, current website, service areas, and content needs. SEO works best when paired with a Smart Website or a strong existing website foundation.

Questions

What to know before you invest in SEO.

How much does SEO cost?

SEO strategy starts at $1,500/month and scales based on your market, competition, service areas, website condition, and content needs. The monthly plan can include keyword strategy, on-page SEO, technical SEO, local SEO, content creation, tracking, and reporting. After a quick review, I’ll recommend the right scope based on what your business actually needs.

What does monthly SEO include?

Monthly SEO can include keyword and search intent research, on-page improvements, technical fixes, Google Business Profile support, service page updates, local SEO work, content creation, internal linking, authority building, and monthly reporting. The exact scope depends on your goals and how competitive your market is.

How long does SEO take to work?

SEO takes time because Google needs to crawl, understand, trust, and compare your website against other options. You may see early movement in the first 2 to 3 months, especially from technical fixes and page improvements. More meaningful results usually take 3 to 6 months, depending on your market, competition, current website, and content depth.

What's the difference between SEO and AEO?

SEO helps your website show up in traditional search results. AEO, or Answer Engine Optimization, helps your business become easier for AI search tools to understand, verify, and consider in AI-generated answers. They work best together. Strong SEO gives your business a clearer foundation for Google, while AEO helps prepare your website and content for how people search through tools like ChatGPT, Perplexity, Gemini, and Google AI.

Do you do local SEO?

Yes, and Local SEO is a major part of the strategy for service businesses. This can include Google Business Profile support, service-area pages, local content, review signals, citations, internal links, and location-specific page structure so your business is easier to find in the areas you serve.

Can you guarantee a #1 ranking?

No. No legitimate SEO provider can guarantee a specific ranking. Search results change based on competition, location, search history, algorithm updates, website quality, content, and authority signals. What I can do is build a stronger SEO foundation, track what matters, and focus the strategy on searches that are more likely to bring qualified leads.

Will I have to rebuild my website?

Not always. If your current website is fast, clear, crawlable, and easy to update, SEO can often be improved on top of what you already have. If your site is slow, thin, hard to edit, poorly structured, or missing important service pages, a rebuild may create better long-term results.

Can SEO help if I already get traffic but not leads?

Yes, but the strategy needs to look beyond traffic. If people are visiting your website but not contacting you, the issue may be search intent, page structure, messaging, calls to action, trust signals, or the follow-up process after someone reaches out. Good SEO should connect visibility to the pages and actions that create real enquiries.

How do you measure SEO success?

I look at rankings, organic traffic, local visibility, page performance, calls, forms, lead sources, and the quality of enquiries coming from search. Rankings matter, but they are not the whole story. The goal is to understand whether SEO is helping the right people find your business and take the next step.

Do you only do SEO?

No. SEO is one part of a connected marketing system. I also build Smart Websites, service pages, AI Search Visibility strategies, landing pages, Google Ads, Meta Ads, CRM workflows, lead tracking, and automated follow-up systems. SEO works best when the website is built to capture and convert the traffic it earns.

Ready to show up for the searches that bring better leads?

Book a quick call and I’ll show you where your SEO stands today, which searches your business should be targeting, and what needs to improve first.

Book a call →