Most business owners do not need more clicks. They need more serious enquiries from people already searching for what they offer. I manage Google Ads campaigns built around better search intent, cleaner tracking, and landing pages that make the next step clear.
Google Ads can work quickly because it puts your business in front of people already searching for what you sell. But it can also waste money quickly when the campaign is built too broadly, the wrong searches get through, or every click lands on a page that does not convert.
That is usually where the frustration starts.
The business owner sees money being spent, but the leads do not match. Too many clicks. Too few calls. Too many form fills from the wrong people. Too little clarity on what is actually working.
A stronger campaign fixes the full path: the search, the ad, the landing page, the tracking, and the follow-up after someone reaches out. That is how Google Ads becomes easier to manage, easier to measure, and more likely to bring in leads you can actually use.
Not every search is worth paying for. I build campaigns around the keywords that show someone is looking for your service, comparing options, or ready to contact a business.
The landing page does the selling after the ad gets the attention. I build pages that match the search, answer the right questions, and guide the visitor toward one clear next step.
When someone calls or fills out a form, timing matters. I connect lead alerts, forms, call tracking, missed-call text-back, and follow-up workflows so prospects are not left waiting.
Clicks are easy to buy. Good leads are the goal. I manage campaigns around cost per lead, conversion rates, search intent, and the quality of enquiries coming through.
Before your budget goes live, I plan the campaign structure, services, locations, keywords, landing pages, and tracking so every part of the account has a clear job.
Your ads should not show for every related search. I tighten keywords, match types, locations, and exclusions so your budget goes toward people more likely to become leads.
Your ads need to attract the right people and filter out the wrong ones. I write copy that matches search intent, explains the offer clearly, and sets up the landing page before the visitor arrives.
A paid click should not land on a generic homepage. I build landing pages that match the search, explain the offer, build trust, and make it easy to call, book, or submit a form.
I connect calls, forms, lead alerts, CRM tracking, missed-call text-back, and follow-up workflows so enquiries are captured and responded to quickly.
I review search terms, cost per lead, conversion rates, landing page performance, and lead quality so your campaign keeps improving based on what is actually working.
I review your goals, market, offer, and existing account to find the fastest path to better leads.
I structure the campaigns, write the ads, choose the keywords, and build the landing pages.
I connect call tracking, form tracking, CRM, lead alerts, and follow-up before launch.
We go live, watch the early data closely, and catch waste before it grows.
I adjust bids, keywords, search terms, ads, and landing pages daily based on lead quality.
Management fee only. Your ad spend is separate and paid directly to Google. Final scope depends on your market, competition, budget, campaign complexity, landing page needs, and tracking setup. Google Ads works best when paired with a Smart Website or a strong landing page and lead follow-up system.
Google Ads management starts at $2,000/month and scales based on your market, budget, campaign complexity, landing page needs, and tracking setup. This is the management fee for strategy, setup, campaign management, landing pages, tracking, reporting, and ongoing refinement. Your ad spend is separate and paid directly to Google.
Most local service businesses should expect to start with $1,000 to $3,000/month in ad spend, depending on the market, service, and cost per click. The goal is to start with enough budget to collect useful data without overspending before we know what is working. After the first few weeks, we can adjust based on search terms, lead quality, and cost per lead.
Google Ads can start generating leads within days of launch, which is its biggest advantage over SEO. The first few weeks are usually about learning: which searches convert, which ads get qualified clicks, which landing pages produce leads, and which terms need to be cut. Lead quality and cost per lead usually improve as the campaign gets refined.
Google Ads helps you appear quickly for high-intent searches by paying for traffic. SEO builds organic visibility over time. Google Ads is faster and easier to test. SEO is slower, but can produce long-term visibility once it gains traction. For many service businesses, the strongest approach is to use Google Ads for immediate demand while SEO builds in the background.
Yes. Google Ads and Meta Ads do different jobs. Google Ads captures people already searching for your service. Meta Ads helps you reach people who match your ideal customer profile, even if they are not actively searching yet. I run both, but the strategy depends on your offer, market, and sales process.
When ad spend stops, the paid leads usually stop too. That is the trade-off with paid search. The assets we build still have value: landing pages, tracking, CRM setup, lead workflows, and campaign data. This is why I often recommend pairing Google Ads with SEO, AI Search Visibility, or a Smart Website so your business is not relying on one channel alone.
No. No honest provider can guarantee a fixed number of leads before testing the market. What I can control is the quality of the setup: search intent, keyword structure, negative keywords, ad copy, landing pages, tracking, and ongoing management. The goal is to improve the odds of turning paid clicks into qualified enquiries and reduce wasted spend as quickly as possible.
In most cases, yes. Sending paid traffic to a general homepage usually creates more waste because the visitor has to search for the next step. A focused landing page matches the ad, answers the buyer’s question, builds trust, and makes it easy to call, book, or submit a form.
I look at more than clicks and impressions. The key numbers are calls, forms, booked opportunities, cost per lead, conversion rate, search terms, landing page performance, and lead quality. The goal is to understand which campaigns are producing real opportunities, not just traffic.
No. Google Ads is one part of a connected marketing system. I also build landing pages, Smart Websites, SEO strategies, AI Search Visibility plans, Meta Ads campaigns, CRM workflows, lead tracking, and automated follow-up systems. Ads work best when the page and follow-up behind them are built to capture the lead.
Book a quick call and I’ll show you what I’d run, what budget makes sense, and what cost per lead may look like in your market.
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