Web & Marketing Specialist Johnny Pomykacz

I'm Johnny Pomykacz, founder of JP Marketing Associates Inc. For more than a decade, I've helped businesses turn their websites, ads, SEO, and automation into one connected, measurable system — instead of five disconnected tools that nobody can quite tie back to revenue.

I started JP Marketing Associates while finishing my marketing degree at the University of Guelph. At the time, a few people asked if I could help them build websites. A local hair salon. A family friend’s business. Then another. Before long, I had launched a handful of sites and created JP Marketing Associates as a sole proprietorship so I could keep the work organized.

After graduating in 2015, I interviewed with a large real estate brokerage in Toronto. I showed up late after getting stuck in traffic from Guelph, assumed I had lost the opportunity, and ended up being more direct and relaxed than I would have been otherwise.

They liked the conversation, but decided the original role was not the right fit. Instead, they created a new role for me focused on their website, social media, and online presence. When they asked whether I wanted to be on payroll or invoice them, I chose to invoice through the small company I had already started.

That work led to referrals, more clients, and momentum. On March 11, 2016, JP Marketing Associates Inc. officially became incorporated.

In the early years of JP Marketing Associates Inc, I was scraping together every dollar that I could to build my business. That included moonlighting as a delivery driver at Boston Pizza, and playing in a band called Hello Harvard, saving all the cash I could from our gigs and album sales. I did anything I could to help realize my dream of being an entrepreneur and helping my clients build their businesses online.

In the years that followed, I kept seeing the same problem. Businesses were spending money on ads, SEO, content, social, and software — but the pieces were disconnected. The website looked fine, but it wasn't built to explain the offer clearly, capture leads, track results, or support proper follow-up. The website was almost always the weakest link.

Most businesses don't have a marketing problem. They have a website problem dressed up as a marketing problem.

What I believe about marketing.

The belief behind the work is simple. Your website shouldn't sit there as a digital brochure. It should help the right people find you, understand you, trust you, get in touch, and get followed up with — properly.

I've seen too much marketing that looks busy but doesn't move the business forward. Reports look active. Campaigns get clicks. Websites look polished. But if the business owner still can't say where their leads are coming from, what's working, and what needs to change — the system isn't doing its job.

I start somewhere different. I work to understand the business itself first — who you serve, what your best customers actually care about, what they search for, what makes them hesitate, and what needs to happen after they reach out. Then I build the marketing around that. No jargon, no disconnected tactics, no strategy that only makes sense inside a dashboard.

A lot of agencies celebrate mediocrity. Same playbook, same campaigns, same reports, year after year. That's not what this is. I'd rather try something that pushes the envelope and prove it with results than run a "safe" plan that produces nothing remarkable.

How I work with businesses.

When I take on a client, the first thing I do is get deep on the business — who your best customers are, what they actually search for, and what needs to happen after they reach out. Everything I build runs through that filter. And I explain every decision in plain language, not industry jargon. If you don't understand it, we can't run it well together.

One project that shaped my current approach was a conversion rate optimization job for SCOUPS. Their product page was already getting traffic, but it wasn't converting like it should. By rebuilding the page structure, sharpening the messaging, surfacing the trust signals, and tightening the buying path, we took the product page conversion rate from 2% to 8% — an improvement that helped power record monthly and annual sales for the brand.

It reinforced something I'd already believed. More traffic isn't always the answer. The biggest wins usually come from making the page, the offer, and the customer journey work better. Since then, that same approach has served more than 100 clients across home services, trades, medical and aesthetic clinics, law firms, accounting firms, real estate, eCommerce, and other professional fields. The common thread: every one of them wanted leads, not dashboards.

I work with businesses that are already generating revenue and want to scale — not businesses trying to figure out if their idea works. That filter keeps the work honest. I'd rather say no to a project I can't move the needle on than take the money and hope it pans out.

And I run my own eCommerce brand alongside the agency work — High Value Hobby, where I sell Japanese Pokémon cards. It's part collection, part marketing lab: every SEO, content, Instagram, and conversion idea gets stress-tested on my own store before it goes to a client. I don't just run marketing for businesses. I run it for myself, too.